Take a closer look at Market Share and its impact on business performance with this engaging and comprehensive resource! Perfect for A-Level and GCSE Business students, this lesson explores:
The concept of market share, how it's measured (by value and volume), and why it’s critical for businesses.
The relationship between market share and different market structures, including monopolies, oligopolies, perfect competition, and monopolistic competition.
Interactive activities to calculate market size and share, paired with real-world examples to make theory relatable.
Whether analyzing Google's dominance in search engines or competition in fast food, this resource brings market share to life with clear explanations and practical exercises. Equip your students to think strategically about market dynamics and business success!
