Uncover the ins and outs of Franchising with this engaging and insightful resource, perfect for A-Level Business Studies students. This lesson explores:
What franchising really means, with real-world examples from McDonald's to Subway (and a few surprises!).
A deep dive into the advantages and disadvantages of franchising for both franchisees and franchisors—think less risk for the franchisee but limited freedom, and rapid growth for the franchisor but potential brand reputation risks.
Fascinating case studies, quirky facts (ever wondered how McDonald’s franchisees are selected?), and interactive activities to bring the concept to life.
From understanding costs and royalties to tackling brand control challenges, this resource equips students with the knowledge to master the franchise model. A must-have for budding entrepreneurs and future business analysts!
