Get your students hooked on the diversity of business landscapes with this jam-packed Types of Markets Resource! Perfect for A-Level and GCSE Business learners, this resource brings market theory to life with:
Local vs. global markets: From the charm of your local café to the global juggernauts like Amazon—explore how businesses thrive at every scale (and what happens when they don’t).
Mass vs. niche markets: Why mass markets are the fast-food joints of business while niche markets are the Michelin-starred restaurants. Learn about the benefits and risks of targeting the masses or serving a select few.
Seasonal and trade markets: Unwrap how businesses like ski resorts or holiday decorations rely on perfect timing, and how B2B companies build empires behind the scenes.
Product and service markets: Whether it’s buying the latest tech gadget or subscribing to a streaming service, students will discover the distinctions between tangible and intangible goods.
With quirky case studies, hands-on activities, and sharp insights (did someone say TikTok vs. Pinterest?), this resource ensures students can confidently categorise and analyse markets for exams and beyond. Make “Types of Markets” the star of your next business lesson!
