Dive into the dynamic world of business with this Introduction to Marketing Resource, designed to captivate and engage A-Level Business students. This resource covers:
The essentials of the marketing mix—product, price, place, and promotion—brought to life with relatable examples and activities.
Key marketing strategies, from brand-building to market research, and how businesses predict consumer demand.
Real-world case studies, including notorious marketing fails, to spark lively discussions and critical thinking.
Perfect for sparking interest in the creative and analytical side of business, this lesson is packed with practical insights and interactive tasks. Equip your students with the tools to think like top marketers from day one!
